Court Considers Vodka Influencers' Posts

Two men – we'll call them Mario and Alin – purchased Blue Ice Vodka based, in part, on social media posts in which various influencers suggested that the vodka was a "healthy product" that can help with personal fitness and weight management. "After conducting some research," both men discovered that Blue Ice Vodka "does not have any health benefits." They also discovered that the influencers were paid to promote the vodka.

Feeling betrayed, Mario and Alin filed a lawsuit against 21^st Century Spirts (the makers of Blue Ice Vodka) alleging – among many other things we won't cover in this post – that 21^st Century Spirits and its influencers had made misleading health claims about the vodka and that the influencers hadn't disclosed that they were being paid by the company to promote the vodka, as they are required to do under the FTC's Endorsement Guides.