In light of growing concerns regarding electronic cigarettes,
vapes, or, technically, Electronic Nicotine Delivery Systems
(ENDS), Similar Non-Nicotine Systems (SNNS), Heated Tobacco
Products (HTPs), and Oral Nicotine Products (ONPs), regulatory
intervention has finally occurred, equating these products with
cigarettes, tobacco products, and their derivatives.
That is to say, as of May 9, 2025, electronic cigarettes, vapes,
and similar devices shall not:
a) be marketed to minors or be made especially appealing to
them;
b) suggest that smoking contributes to athletic or sporting
success, popularity, professional success, or sexual success;
c) contain false or misleading advertising, including the use of
terms such as "mild," "light,"
"low-tar," "low-nicotine," "low-carbon
monoxide," or similar descriptors.
