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ARTICLE · 16 NOVEMBER 2021

Can Your Thanksgiving Day Parade Float Communicate False Advertising Claims?

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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King's Hawaiian Bakery West makes a brand of rolls called, "King's Hawaiian Original Hawaiian Sweet Rolls."

United StatesMedia, Telecoms, IT, Entertainment

King's Hawaiian Bakery West makes a brand of rolls called, "King's Hawaiian Original Hawaiian Sweet Rolls." The rolls were originally made in Hawaii.  King's Hawaiian was established in Hilo, Hawaii in 1950, but now the rolls are made in Torrance, California.  Is King's Hawaiian misleading consumers about where the rolls are produced?  That was the issue in a recent decision issued by the United States District Court for the Northern District of California.  

In addition to the references to "Hawaii" in the name of the product, the front of the packaging also includes the phrase, "EST. 1950 HILO, HAWAII."  The back of the packaging discloses the fact that the product is made in California.  Here's a picture of the product: 

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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