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ARTICLE · 16 APRIL 2025

Beyond The FTC: Class Actions Hit Influencer Marketing

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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For years, influencer marketing enforcement has largely been the domain of the FTC, but two consumer class actions filed in early 2025 signal that private plaintiffs may be stepping in to share the spotlight.

United StatesMedia, Telecoms, IT, Entertainment

For years, influencer marketing enforcement has largely been the domain of the FTC, but two consumer class actions filed in early 2025 signal that private plaintiffs may be stepping in to share the spotlight. Two cases—filed just days apart—target brands and influencers alike for allegedly failing to disclose paid endorsements, signaling a possible shift in how influencer marketing will be policed.

Bengoechea et al. v. Shein et al., No. 1:25-cv-01402 (N.D. Ill., Feb. 10, 2025)

In this nationwide class action, consumers name both fast-fashion giant, Shein, and a group of influencers as defendants, alleging they worked together to create a façade of organic social media buzz while concealing paid endorsements. The influencers—Bianca Anastasia Arcori, Abby Bagley, Manuela Brit, Tala Golzar, Anastasia Karanikolaou, Cydney Moreau, and Cindy Prado—are accused of promoting Shein products without clearly disclosing that they were being compensated for their content.

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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