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ARTICLE · 12 MARCH 2012

Sweepstakes Loser Wins In Canada’s Highest Court

Whenever Ed McMahon joyfully announced that we had already won millions in fabulous cash and prizes, we all felt the rush of hopeful elation and the cold sting of reality.

United StatesLitigation, Mediation & Arbitration

Whenever Ed McMahon joyfully announced that we had already won millions in fabulous cash and prizes, we all felt the rush of hopeful elation and the cold sting of reality. But one Quebec man who believed similar claims sued over the resulting disappointment and recently won a victory in Canada's highest court.

In 1999, Jean-Marc Richard was ecstatic when he received a letter from Time Magazine that said "Our sweepstakes results are final: Mr. Jean-Marc Richard has won a cash prize of $833,327." The letter went on to say that he would receive a bonus of $100,000 if he mailed in his entry form within 5 days, and, on top of all of that, he could subscribe to various magazines at discounted prices.

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