Senior Executives In The Spotlight: Testifying At Trial (Video)

Senior executives, particularly CEOs, are often viewed as the face of the company when they testify at trial. Their testimony is an opportunity to humanize their company and their credibility is often critical to how a jury thinks about the case. But the witness chair is far different from the Boardroom. Partner Brad Ruskin shares the necessary steps to prepare senior executives to testify effectively at trial.

Transcript:

Bradley Ruskin: When senior executives testify, they are going to be viewed as the face of the company. And so, the way he or she comes across is going to be critical to how a jury thinks about really humanizing the companies that we represent.

Thinking about trial testimony, it really starts at the deposition. So you need to identify who's going to testify as early as you can. Because if they don't know a deposition, they're not going to be an effective witness at trial.