Be Prepared: Using Public Relations To Manage A Dispute Or Stop It In Its Tracks

Think of public relations as a key ingredient in your "litigation survival kit." High-profile lawsuits are often waged in the arena of public opinion, not the courtroom. Partnering with a PR firm before disaster strikes is a proactive strategy that can make the difference between managing a crisis and averting one.

PR experts can help attorneys digest what's at stake and craft messages in nonlegal but impactful terms that advance the client's position. Anticipating where the story will go, predicting an opponent's next move, and "getting ahead" of the news cycle will serve clients well.

With every court filing, new facts come to light that potentially drive one side's narrative forward, and each bit of coverage can reveal new circumstances requiring quick strategic decisions that might influence the case. Litigation PR is like a game of chess; it is imperative to have professionals on your side who know how to play the public messaging game and are ready to make