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PODCAST · 09 APRIL 2026

When Creativity Meets Code: Copyright And Trademark Troubles With AI-Generated Material (Podcast)

BakerHostetler
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As businesses increasingly turn to generative artificial intelligence (GenAI) tools to develop brand and marketing assets – such as names...

United StatesIntellectual Property
Eric W. Lee
Eric W. Lee
Terrance D. Roberts
Terrance D. Roberts
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L. Lee: As businesses increasingly turn to generative artificial intelligence tools, or GenAI, to develop brand and marketing assets, such as names, logos, and product designs, they face novel legal questions, including who owns the copyright or trademark rights when GenAI contributes to the creation process. In BakerHostetler's third annual IP Perspectives Thought Leadership piece, BHIPP, the Intellectual Property Practice Group highlights myriad IP-related topics that are at the forefront of industry developments and current challenges and trends. I'm Leeann Lee, and you're listening to BakerHosts.

On today's episode, we discuss When Creativity Meets Code, Copyright and Trademark Troubles with AI-Generated Material. To provide us with insight into this topic, we have Eric Lee, a partner in the Intellectual Property Group at

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