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ARTICLE · 30 APRIL 2012

IP Buzz - April 2011

In a closely-watched battle, the Fourth Circuit brought life back into Rosetta Stone’s trademark infringement and dilution claims against Google stemming from its AdWords program. Google’s AdWords program allows advertisers to purchase "keywords" that launch the advertiser’s ads when the keyword is entered as a search term in Google.

United StatesIntellectual Property

Edited by Meaghan Hemmings Kent, Clifton E. McCann and Elissa Brockbank Reese

IP LEGAL NEWS AND UPDATES

Fourth Circuit Revives Rosetta Stone's Claims Against Google Over its AdWords Program

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In a closely-watched battle, the Fourth Circuit brought life back into Rosetta Stone's trademark infringement and dilution claims against Google stemming from its AdWords program. Google's AdWords program allows advertisers to purchase "keywords" that launch the advertiser's ads when the keyword is entered as a search term in Google.

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