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ARTICLE · 27 MARCH 2025

How Startups Can Use A Patent Strategy As A Competitive Advantage

Greenberg Traurig
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Success or failure for a technology startup can be determined by an effective intellectual property (IP) strategy.

United StatesIntellectual Property
Chinh H. Pham
Chinh H. Pham
Joshua I. Rudawitz
Joshua I. Rudawitz

Success or failure for a technology startup can be determined by an effective intellectual property (IP) strategy. Innovation and proprietary technology often drive these companies, but many underestimate the strategic value of protecting their assets, viewing patents as more of a legal formality than as a vital piece of their businesses.

Patents are more than safeguards against competitors: They're often attractive to investors and provide a competitive edge in saturated markets. In addition, they enable licensing opportunities and pave the way for an eventual exit. This article outlines actionable strategies for startups to maximize the value of their patent portfolios while operating on tight budgets, ensuring their innovations not only survive, but thrive.

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