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ARTICLE · 26 DECEMBER 2019

Food Industry Update

Cowan, Liebowitz & Latman, PC
Cowan, Liebowitz & Latman, PC
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Our latest update summarizes selected cases in the food industry that demonstrate issues to consider when selecting a trademark or when operating under a trademark license.

United StatesIntellectual Property
William Borchard
William Borchard

Our latest update summarizes selected cases in the food industry that demonstrate issues to consider when selecting a trademark or when operating under a trademark license.

Can someone adopt a well-known food trademark for use on a non-food product?

American Dairy Queen Corporation ("ADQ") and its franchisees operate about 4,500 restaurants in all states except Vermont, and all of them feature BLIZZARD® frozen semi-soft ice cream treats, billions of which allegedly have been sold to consumers since 1946.

W.B. Mason Co., Inc., which delivers office supplies to more than 300,000 offices, says that it began to offer BLIZZARD paper products in 2003 and BLIZZARD spring water in 2010.

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