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ARTICLE · 07 APRIL 2022

Etsy Introduces New IP Reporting Portal

Holland & Knight
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Businesses regularly lose revenue because of inadequate online brand enforcement. At the same time, online marketplace consumers regularly purchase counterfeit products without ever knowing that they...

United StatesIntellectual Property
Thomas Brooke
Thomas Brooke
Rodrigo Javier Velasco
Rodrigo Javier Velasco
Author LinkedIn connections

Highlights

  • Businesses regularly lose revenue because of inadequate online brand enforcement. At the same time, online marketplace consumers regularly purchase counterfeit products without ever knowing that they purchased a fake.
  • Online resellers, including Etsy, have attempted to address the problem of fakes and "gray market goods" by setting up reporting mechanisms on their side. Etsy's new reporting portal allows owners of intellectual property (IP) to report listings that they suspect may violate their brand or other IP rights.
  • As a first step, owners need to register their brands with Etsy and create a profile for future reference by filling in the information required. Etsy's portal includes a menu of enforceable assets: trademarks, patents, copyrights and also an "other" option.

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