Share on LinkedInShare on LinkedIn

ARTICLE · 12 JULY 2021

Do Not Mimic A Distinctive Famous Mark

Cowan, Liebowitz & Latman, PC
Cowan, Liebowitz & Latman, PC
Contributor
Cowan, Liebowitz & Latman, PC

Cowan, Liebowitz & Latman, PC

Cowan, Liebowitz & Latman (CLL) is recognized worldwide as a leading intellectual property law and...

View firm profile
Explore more from Cowan, Liebowitz & Latman, PC

In choosing a mark or its form of display, do not mimic a distinctive famous mark. If your mark is likely to dilute the famous mark's distinctiveness by blurring or tarnishment

United StatesIntellectual Property
William Borchard
William Borchard

In choosing a mark or its form of display, do not mimic a distinctive famous mark.  If your mark is likely to dilute the famous mark's distinctiveness by blurring or tarnishment, you may be prevented from registering, or even using, your similar mark regardless of the purpose of your mark, the goods or services for which it is to be used, or a lack of likely confusion.

1089898a.jpg

A clear example of trademark dilution involved an intent to use application filed by Robert Troy Hoff, who sought to register CONCEAL-CARRY in the script used for the Coca-Cola Script Mark, appearing above the term REGISTERED HANDGUN in smaller block lettering, for articles of clothing in Class 25.

The Coca-Cola Company opposed based on its famous Coca-Cola Script Mark for soft drinks and other items. 

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

View source

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

UMG v. DistroKid: When AI Becomes A Consumer Protection Issue

Universal Music Group's lawsuit against DistroKid raises a critical question about AI disclosure in consumer markets: when does the use of artificial intelligence become material information that must be disclosed to consumers? The case centers on allegations that DistroKid distributed mass-generated AI music while creating the impression it was created by legitimate human artists, potentially violating existing consumer protection laws even without specific AI disclosure requirements.
United StatesIntellectual Property
Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
Article

U.S. Government Backs Fair Use For AI Training In OpenAI Copyright Litigation

The U.S. government has filed a Statement of Interest of the United States of America under 28 U.S.C. § 517 in the Southern District of New York multidistrict litigation over OpenAI’s use of copyrighted works to train large language models. The filing appears to be the federal government’s first direct intervention in the wave of artificial intelligence (AI) training copyright cases, and it advises the court to treat model training (separate from use of AI to generate outputs) on copyrighted text standing alone as a highly transformative fair use under current law.
United StatesIntellectual Property
Lowenstein Sandler LLP
Lowenstein Sandler LLP
Article

The Ninth Circuit Affirms Dismissal Of DMCA CMI Removal Claim Against AI Code Generator – Output Is A New Work Not A Copy Of Training Data

There was a significant ruling in the Doe v. Github case involving training of AI code generator models on open source. The United States Court of Appeals for The Ninth Circuit affirmed the district court ruling dismissing part of an action brought under the Digital Millennium Copyright Act (“DMCA”) by programmers against GitHub, Inc., and other defendants. The issues centered on whether defendants removed copyright management information (CMI) from content used to train the AI code generator models.
United StatesIntellectual Property
Sheppard
Sheppard
Article

The Trademark Scam Field Guide: Look-Alike Filing Sites, Fake USPTO Notices, And How To Get Out If You’ve Been Caught

A business decides to file a trademark. Someone on the team searches for a familiar online legal-services brand, clicks the first result, and lands on a site with a similar-sounding name, a polished design, five-star reviews, and a low flat fee. The application gets filed. Months later the business learns the “service” was not who they thought it was, the filing was signed by someone with no authority to sign it, and the USPTO has suspended the application along with hundreds or thousands of others from the same shop.
United StatesIntellectual Property
Harness IP
Harness IP
Article

Is This Real? Navigating AI Impersonation Under New And Existing Laws

Is this AI-generated, or is it real? As generative AI tools have become increasingly capable of creating realistic images, videos, and audio, they have also made it easier to impersonate real people without their consent. In response, states are increasingly adopting laws that impose civil and criminal liability for certain AI-generated content that replicates an individual’s identity, likeness, voice, or other personal attributes.
United StatesIntellectual Property
Wiley Rein
Wiley Rein
Article

PTAB/USPTO Update - September 2026

The USPTO has released its latest economic impact report on IP-intensive industries, announced a new community engagement office in North Carolina, and issued several administrative updates including relief for Japanese applicants affected by a severe earthquake. The Patent Trial and Appeal Board has also designated new precedential and informative decisions addressing obviousness-type double patenting and Markush groupings.
United StatesIntellectual Property
WilmerHale
WilmerHale
Article

Trademark Law Alert -- Proposed Federal Act Would Protect Individuals Against AI-Generated Fakes

The proposed NO FAKES Act of 2026 seeks to establish federal protection for individuals' digital identities against AI-generated deepfakes by creating a property right in one's voice and visual likeness. This bipartisan legislation would protect all individuals, living or deceased, from unauthorized digital replicas while balancing First Amendment protections and technological innovation. The bill introduces liability frameworks, safe harbors for platforms, and enforcement mechanisms that could fundamentall
United StatesIntellectual Property
Cowan, Liebowitz & Latman, PC
Cowan, Liebowitz & Latman, PC
Article

Functionality Can Bar Registration Of A Single-Color Trademark

The Trademark Trial and Appeal Board recently affirmed that a specific shade of bright green (Pantone 2297C) cannot be registered as a trademark for construction tripod legs due to functionality concerns. The decision highlights the complex interplay between color marks, safety features, and competitive disadvantage in trademark law, examining how high-visibility colors serve essential purposes beyond source identification.
United StatesIntellectual Property
Cowan, Liebowitz & Latman, PC
Cowan, Liebowitz & Latman, PC