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VIDEO · 27 JUNE 2016

Curry Scores On Trademark Applications (Video Content)

Perhaps Steph Curry should have been paying more attention to basketball rather than capitalizing on his trademark during the NBA finals.

United StatesIntellectual Property

Perhaps Steph Curry should have been paying more attention to basketball rather than capitalizing on his trademark during the NBA finals. While Curry won't get a payout from winning an NBA title, it looks like he has other business plans up his sleeve. On June 16, the day that the Warriors lost Game 6 to the Cavs (and the same game where Curry was ejected for throwing his mouthguard), Curry filed trademark applications for STEPH CURRY, STEPHEN CURRY, CHEF CURRY and CURRY.

The applications were all filed on an intent to use basis for a variety of goods including everything from knee pads to bath sandals to conducting fitness classes. Not surprisingly, "mouth guards for sports" were included in all four filings. I have no doubt that my son will be first in line for a Steph Curry branded mouth guard, if and when it hits the market.

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