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ARTICLE · 29 SEPTEMBER 2021

Businesses Beware: Avoid Infringement With Olympics-Related Content

Armstrong Teasdale LLP
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It's easy to get caught up in all the excitement and enthusiasm of the Olympics, but companies and employees should be aware of the rules that govern the use of Olympic related trademarks and copyrights ...

United StatesIntellectual Property
Donna Frazier Schmitt
Donna Frazier Schmitt
M. Courtney Jackson
M. Courtney Jackson

It's easy to get caught up in all the excitement and enthusiasm of the Olympics, but companies and employees should be aware of the rules that govern the use of Olympic related trademarks and copyrights in all social media posts related to the games. The U.S. Olympic Committee (USOC) and the International Olympic Committee (IOC) have warned businesses not to create social media posts that are Olympic themed, feature Olympic trademarks or indicia, include games imagery or even congratulate Olympic performance unless the business is an official sponsor.

Just like any trademark owner, the USOC is serious about protecting the quality and integrity of its brand(s). In an effort to increase the value of its sponsorship, the USOC will challenge commercial entities that use the Olympic trademarks without receiving official permission. Unless a company's primary business is disseminating news and information, social media platforms are considered commercial in nature

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