WFA Issues Environmental Principles, Cautioning Marketers About The Use Of "Sustainable," "Carbon Neutral," And Other Claims

The World Federation of Advertisers recently issued Global Guidance on Environmental Claims, which sets forth six key principles that the WFA believes that marketers should comply with when making green marketing claims.  The guidance was developed with the help of the International Council for Advertising Self-Regulation and The European Advertising Standards Alliance, and with the support of the UK's Advertising Standards Authority.  

In light of the increased attention on the environment, regulators and self-regulators around the world are working on updates to their guidance to marketers about how to properly make environmental marketing claims.  For example, in the United States, the Federal Trade Commission has said  that it is going to conduct a review of its Green Guides, which are more than a decade old at this point.  As marketers in the United States and elsewhere anxiously await up-to-date guidance, trade associations, such as the WFA, are issuing their