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ARTICLE · 19 AUGUST 2022

Changes To The FTC's Green Guides On The Horizon

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In 2012, the Federal Trade Commission (FTC) last updated its "Green Guides," which provide guardrails for marketers to avoid making unfair or deceptive environmental marketing claims.

United StatesEnvironment
Sarah Grey
Sarah Grey
Brian Israel
Brian Israel
Raqiyyah Pippins
Raqiyyah Pippins
Kelsie Sicinski
Kelsie Sicinski
Trenton H. Norris
Trenton H. Norris
David M. Barnes
David M. Barnes
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In 2012, the Federal Trade Commission (FTC) last updated its "Green Guides," which provide guardrails for marketers to avoid making unfair or deceptive environmental marketing claims. As part of a 10-year review, the Commission reiterated on Friday that it is once again taking up review and will be soliciting comment on the Green Guides. See 87 Fed. Reg. 47,947 (Aug. 5, 2022). Hundreds of stakeholders weighed in on the last iteration of the Guides, and this revision will likely draw significant interest from industry and the environmental NGO community alike, particularly given the current focus on Environmental Social Governance (ESG) issues and green marketing claims brought against a variety of parties in recent years.

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