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ARTICLE · 21 MARCH 2024

Cadwalader Climate

Hogan Lovells Cadwalader
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Hogan Lovells Cadwalader

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On February 28, New York State Attorney General (NYAG) Letitia James filed a lawsuit with the New York Supreme Court against meat processing company JBS USA for misleading the public about its...

United StatesEnvironment

Greenwashing Beef Production

On February 28, New York State Attorney General (NYAG) Letitia James filed a lawsuit with the New York Supreme Court against meat processing company JBS USA for misleading the public about its environmental impact. According to James, the company claimed that it would achieve net zero emissions by 2040 – via a full-page advertisement in The New York Times and on the company's website – despite having plans to expand production and consequently increase its carbon footprint. JBS USA is the U.S. subsidiary of Brazil-based JBS Foods, the world's largest producer of beef products. Beef production has a significant impact on the environment according to WWF, and requires considerable amounts of water and energy, as well as land, which often includes some of the most important ecosystems in the world such as the Brazilian Amazon, and the savannahs of Southern Africa. It is estimated that approximately 25% of global land use, land-use change

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