Snapchat In The Workplace: Where's It App?

'Snapchat is about sharing moments and having fun' reads the tagline of the mega-app that has the fastest-growing social network in the world. But despite its phenomenal popularity, what potential impact might Snapchat have on your workplace?

If you don't use Snapchat, here's a quick overview: it is a mobile-only app estimated to be valued around USD $20 billion and according to Snapchat's website, on any given day, Snapchat users watch over 10 billion videos with Snapchat reaching around 41% of all 18 to 34 year-olds in the United States. Snapchat is definitely the medium of the moment and utilises "auto-destruct technology" allowing its user to:

1. Send a photo or video (with filters or text added to it) to one or more contacts for up to 10 seconds (the contact must also have downloaded the Snapchat app in order to receive the photo or video);