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ARTICLE · 23 FEBRUARY 2024

Avoiding Fumbles And Penalties In California With Influencer Classification

Seyfarth Shaw LLP
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Seyfarth Synopsis: Collaborations with athletes, actors, and singers have always been a great way for companies to grow their brand recognition and create profitable products.

United StatesEmployment and HR
Amy Abeloff
Amy Abeloff
Kenneth Wilton
Kenneth Wilton
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Seyfarth Synopsis: Collaborations with athletes, actors, and singers have always been a great way for companies to grow their brand recognition and create profitable products. Similar to celebrity-filled ads in the Super Bowl, collaborative relationships between influencers and companies on social media continue to be prevalent. With California's unique laws on classifying independent contractors, including how "work made for hire" language is interpreted in California, businesses should pay attention to best practices for a successful partnership.

Like Patrick + Brittany and Travis + Taylor: Partnerships Are Key

Nowadays, celebrities and social media influencers are more business savvy. In the past, famous people simply served as the face of a brand or endorsed a product in a short advertisement. However, celebrities and even their family members, as well as budding social media influencers, are increasingly involved with brand collaborations. This includes

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