Why The Internet Is Actually Mad At Walmart

The public are abuzz this week with Walmart's change of logo and wordmark. But with all due respect to Forbes, I don't think it is because the public were so committed to Walmart's legacy brand – I think it is because the change of font, thickness and color is so subtle, one might miss it if you squint. The alleged price tag is also a question for consideration. Rumor on X is that they paid 1.25 million dollars for the rebrand for something that many of us could do with Canva.

I think a bigger issue is being overlooked though: companies and firms owe it to their clients and customers to explain the meaning behind the rebrand. Loyalty takes years to build.

Having just launched our advisory firm's refreshed brand this week, I am hypersensitive to the outcry, but grateful that we have an extensive and thoughtful plan in action to communicate with our firm, our clients and the market as to the reasons why we have modified our messaging, our look and our tagline,