ARTICLE · 29 JUNE 2026

State Attorneys General Signal Aggressive Enforcement Agenda

Holland & Knight

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State attorneys general are intensifying enforcement around algorithmic pricing, children's online safety, and consumer protection, with new priorities emerging from the 2026 NAAG Spring Conference.

United StatesConsumer Protection

Kwamina Williford

Anthony E. DiResta

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Highlights

Holland & Knight recently participated in the National Association of Attorneys General 2026 Spring Consumer Protection Conference, where state attorneys general offered direct insight into their enforcement priorities.
Four key themes emerged from the discussions, each with significant implications for companies operating in this evolving regulatory environment.
For general counsels and compliance teams, the message is clear: Proactive engagement and robust compliance programs are no longer optional. Companies should not wait until a civil investigative demand arrives before taking action.

Holland & Knight recently attended the National Association of Attorneys General (NAAG) 2026 Spring Consumer Protection Conference, where state attorneys general (AGs) were unusually candid about their enforcement priorities. Four themes stood out, and each carries real consequences for companies navigating this landscape.

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