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ARTICLE · 07 OCTOBER 2020

Productwise Bitesize: New Deal For Consumers

The "New Deal for Consumers" is a package of two new Directives, aimed at strengthening consumer rights in the EU. Directive (EU) 2019/2161...

United StatesConsumer Protection

What is it called?

The "New Deal for Consumers" is a package of two new Directives, aimed at strengthening consumer rights in the EU. Directive (EU) 2019/2161 on the better enforcement and modernisation of Union consumer protection rules came into force on 7 January 2020. A further Directive on Representative Actions for the Protection of the Collective Interests of Consumers is expected to follow shortly. Member States have up to two years from the date of publication to implement the Directives.

What is being proposed?

Directive (EU) 2019/2161 amends 4 key pieces of EU consumer protection legislation, in order to strengthen sanctions for violations of EU consumer laws, and harmonises the rights of consumers to bring claims where they have been harmed by unfair commercial practices. It also seeks to provide more transparency for online sales and sets out information that must be provided where products are advertised with a price reduction.

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