This month, the Consumer Product Safety Commission (CPSC) is
introducing a new template for companies reporting the monthly
progress of recalls. Like the prior reporting template, new monthly
reports require companies to identify the number of product
corrections in the possession of manufacturers, distributors,
retailers and consumers, as well as incident updates. However, the
new reports now require information on the number of website hits
to the recall materials posted on the firm's website, as well
as information on the number of Facebook posts and responses, the
number of Twitter feeds and retweets, and identified availability
of the recalled product on any online auction sites. Notable
evidence of the shift to online presence is the absence in the new
template of any reference to the number of printed retailer
posters. The new reporting template is available at www.cpsc.gov.
