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ARTICLE · 05 MARCH 2026

Is There A Duty To Innovate? Key Takeaways From ICPHSO's Most Timely Panel

Crowell & Moring LLP
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Innovation is a word that carries real weight in product safety. Is there an emerging "duty to innovate" — a duty to proactively adopt feasible, safer technologies — or is innovation simply a good practice...

United StatesConsumer Protection
Chantel Greene
Chantel Greene

Innovation is a word that carries real weight in product safety. Is there an emerging “duty to innovate” — a duty to proactively adopt feasible, safer technologies — or is innovation simply a good practice that may also reduce risk? That is exactly what a panel of industry and legal professionals tackled at this year's ICPHSO Annual Meeting & Training Symposium, with the goal of surfacing a practical toolkit for product safety professionals on when to push innovation, how to document feasibility and tradeoffs, and how to navigate regulatory momentum without stalling products that should go to market.

The panel brought together four voices with rare depth across law, engineering, and corporate governance: Kyran Hoff of GE Appliances, Meghan McMeel of Crowell & Moring, John McNulty of Google LLC, and moderator George Wray of Borden Ladner Gervais LLP.

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