Grocery Shopper Perspectives

Introduction

New AlixPartners consumer research pulls back the curtain on the value perception challenge for traditional grocery, and our team of experts examines what the new consumer reality means for longstanding industry practices.

Responses to this year's consumer survey of more than 1,600 primary shoppers surfaced three macro trends that continue to challenge traditional grocers:

• Younger shoppers, more affluent households, and families with children increasingly spend most of their grocery budgets in other channels.
• Many consumers continue to exercise greater discipline with their budgets even as their confidence has increased and the rate of inflation has eased.