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ARTICLE · 13 JANUARY 2025

FTC Updates (December 16 – December 27, 2024)

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The FTC closed out the year with significant developments in rulemaking, consumer protection enforcement actions, and priority setting for the new year.

United StatesConsumer Protection
Holly Melton
Holly Melton
Darshan Patel
Darshan Patel
Kendyl Barnholtz
Kendyl Barnholtz

The FTC closed out the year with significant developments in rulemaking, consumer protection enforcement actions, and priority setting for the new year. From issuing the much-anticipated final Junk Fees Rule, to announcing its potential largest monetary judgment against an auto dealer, to further developing its Operation AI Comply initiative, the Commission ended 2024 on a busy note. These stories, and more, after the jump.

Tuesday, December 17, 2024

Bureau of Consumer Protection: Advertising and Marketing

  • The Commission announced a final Junk Fees Rule that bans bait-and-switch pricing tactics used to hide total pricing and junk fees for companies that offer live-event tickets and short-term lodging. The final Rule follows a multi-year rulemaking process, first beginning in 2022 when the Commission requested public input on whether a such a rule would be effective. Following public comment, the FTC issued a proposed rule in October 2023 and sought more

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