On May 4, the Federal Trade Commission announced that it had
reached a
settlement with Very Incognito Technologies, Inc., d/b/a
Vipvape, a hand-held vaporizer manufacturer. The settlement
resulted from the FTC's allegations that Vipvape violated the
FTC Act by representing on its website that it was a participant in
the Asia-Pacific Economic Cooperation Cross-Border Privacy Rules
system when, in fact, Vipvape was not certified as such. The
FTC alleged that these representations were deceptive and therefore
violated Section 5 of the FTC Act, which prohibits unfair and
deceptive acts.
While it did not admit or deny any of the FTC's allegations,
Vipvape agreed that it will be liable for civil penalties and other
relief if it violates the FTC Act in the future. The
settlement terms also prohibit Vipvape from any further
misrepresentation regarding its participation, membership, or
certification in any privacy or security program sponsored by a
government, or
