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ARTICLE · 24 OCTOBER 2022

FTC Begins Rulemaking On Reviews And Endorsements

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

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The Federal Trade Commission announced today that it is considering issuing new rules to "combat deceptive or unfair review and endorsement practices, such as using fake reviews, suppressing negative reviews, and paying for positive reviews."

United StatesConsumer Protection
Jeffrey Greenbaum
Jeffrey Greenbaum
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The Federal Trade Commission announced today that it is considering issuing new rules to "combat deceptive or unfair review and endorsement practices, such as using fake reviews, suppressing negative reviews, and paying for positive reviews." In an Advance Notice of Proposed Rulemaking, the FTC is seeking public comment on whether the FTC should, in fact, issue a trade regulation rule on the use of reviews and endorsements that would permit the FTC to obtain civil penalties from advertisers who violate the law.

In announcing the ANPR, Samuel Levine, the Director of the FTC's Bureau of Consumer Protection, said, "Companies should know by now that fake reviews are illegal, but this scourge persists. We're exploring whether a rule that would trigger stiff civil penalties for violators would make the market fairer for consumers and honest businesses."

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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