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ARTICLE · 03 AUGUST 2020

False Advertising: District Court Throws Out Cornbread Mix Slack-Fill Suit

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District Court Throws Out Cornbread Mix Slack-Fill Suit

United StatesConsumer Protection

In Buso v. ACH Food Companies, Inc., 2020 WL 1929024 (Apr. 20, 2020), the US District Court for the Southern District of California dismissed a putative slack-fill class action against ACH Food Companies because the packaging of its cornbread mix displayed the product's net weight and gave consumers a "rough estimate of cornbread that could be made from the product contained within the box."

In his complaint, the plaintiff alleged that ACH violated consumer protection laws barring deceptive and false advertising because its opaque boxes contained 50% of "non-functional" empty space that supposedly misled consumers as to the amount of product in the boxes. ACH moved to dismiss under Fed. R. Civ. P. 12(b)(6) on the ground that the plaintiff could not plausibly allege a reasonable likelihood of deception because the boxes accurately disclosed "the net weight and yield of the mix on the packaging."

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