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ARTICLE · 10 DECEMBER 2020

Fake Friday

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Black Friday and subsequent January sales are the biggest shopping frenzy times of the year. Retailers as well as online shops offer up to 80 % price reduction...

United StatesConsumer Protection
Irena Lišková (Randls)
Irena Lišková (Randls)
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Black Friday and subsequent January sales are the biggest shopping frenzy times of the year. Retailers as well as online shops offer up to 80 % price reduction on most of their goods. However, these sales are not always what they seem to be. The majority of shops increase their prices prior to any big sale", only to be able to advertise a huge price reduction; in fact, the consumer saves only an average of 10 % of the usual price. It is a well-known commercial trick, but it has got out of hand in the last couple of years. Some online shops have provided a real reduction of only 1 % or even increased the prices for Black Friday. As a result of that, EU has decided to put an end to this practice.

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