The European Commission released a call for
evidence regarding the proposed Digital Fairness Act. The
Digital Fairness Act (DFA) is a proposed new EU consumer
law designed to modernize online consumer protection against
manipulative digital practices. The proposal aims to create a
unified set of rules to address issues like manipulative
design (dark patterns), harmful influencer marketing,
subscription traps, and misleading pricing practices, ensuring
online fairness is comparable to offline.
In response to the European Commission's call
for evidence, Managing Director Andrew
Stivers and Directors Dominik Hübler and Mike
LeGower, and Research Analyst Bruno Goes published the
following comments, addressing the economics of drip
pricing and subscriptions:
