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PODCAST · 11 OCTOBER 2024

Ep 81- Reimagining Tradition With John Marvin (Podcast)

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In this episode of Building Texas Business, I discuss John Marvin's transformative leadership journey as CEO and President of Texas State Optical (TSO).

United StatesConsumer Protection
BoyarMiller  
BoyarMiller  

Reimagining Tradition with John Marvin

In this episode of Building Texas Business, I discuss John Marvin's transformative leadership journey as CEO and President of
Texas State Optical (TSO).

Founded in 1936 by the Rogers brothers, TSO evolved into a franchise operation spearheaded by John starting in the 1990s. Hear John's compelling account of reviving the brand, establishing the franchise association, and guiding the innovative physician-owned business model that has empowered young optometrists for decades.

With the evolving eyewear landscape, our conversation analyzes consumer behavior shifts and their implications for strategic competition amid growing online retailers.

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