ARTICLE · 29 OCTOBER 2021

California Passes Updated Automatic Renewal Law

Cooley LLP

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On October 4, 2021, California Gov. Gavin Newsom signed into law Assembly Bill 390, which adds new renewal reminder notice requirements and cancellation requirements...

United StatesConsumer Protection

Max Bernstein

Brandon McLaughlin

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On October 4, 2021, California Gov. Gavin Newsom signed into law Assembly Bill 390, which adds new renewal reminder notice requirements and cancellation requirements to California's already-demanding Automatic Renewal Law (ARL). These new requirements will take effect on July 1, 2022:

Most businesses selling automatic renewal plans to California consumers with an initial term of one year or longer will have to deliver notices to their California subscribers 15 to 45 days before the renewal date reminding them that their plans will automatically renew unless canceled.
Businesses selling automatic renewal plans to California consumers with a free trial, gift or initial discount period lasting longer than 31 days will have to provide similar notices to their California subscribers three to 21 days before the expiration of the applicable period.

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