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ARTICLE · 25 SEPTEMBER 2024

Federal Court Searches For Answers In Antitrust Ad Tech Trial Against Google

Holland & Knight
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Since early September 2024, the U.S. Department of Justice (DOJ) presented its case-in-chief against Google in a lawsuit accusing the company of anti-competitive...

United StatesAntitrust/Competition Law
Ryan Martin Kocse
Ryan Martin Kocse
David Kully
David Kully
Rachel Marmor
Rachel Marmor
Caitlin Saladrigas
Caitlin Saladrigas
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Since early September 2024, the U.S. Department of Justice (DOJ) presented its case-in-chief against Google in a lawsuit accusing the company of anti-competitive and monopolistic practices in the complex digital advertising industry. At issue for Judge Leonie Brinkema of the U.S. District Court for the Eastern District of Virginia to decide is whether Google is using its size and power to edge out competitors, making it harder for companies to compete in the digital advertising space. This includes whether Google's past acquisitions of other ad tech businesses expanded its control across the ad tech ecosystem and whether Google established practices that favored its own services over those offered by others.

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