On May 12, 2014, the National Collegiate Athletics Association
(NCAA) lost its motion for leave to file a motion for
reconsideration of a prior ruling, which barred the NCAA from
arguing at trial that not paying student-athletes for their
likenesses increased competition by raising financial support for
women's and less prominent men's athletics. A former
NCAA basketball player originally filed a class action suit against
the NCAA in 2009 in the Northern District of California, alleging
that the NCAA profited from student-athlete likenesses on
television and in video games while prohibiting the athletes from
receiving payment. In re Student-Athlete Name &
Likeness Licensing Litigation, case number 4:90-cv-01967.
In April 2014, upon consideration of the parties'
opposing motions for summary judgment, District Judge Claudia
Wilken ruled that plaintiffs were entitled to summary judgment as
to the NCAA's fourth justification for the challenged restraint
– greater
