CCC's Response To Hungarian Authority: A Step Toward Greater Pricing Transparency

Some traders use various unfair methods to make extra profit, sometimes by giving the impression of discounts. Some of the tricks that are used include the trader advertising a higher price or a fictitious previous price in addition to the "new" promotional price. Such practices prevent consumers from making informed choices and properly comparing the product options available to them.

To combat such deceptive methods, Hungary implemented stricter regulations aligned with Directive (EU) 2019/2161. Since May 2022, traders are required to provide clear and transparent price indications, particularly when applying discounts. For instance, they must display the lowest price from the 30 days preceding the discount, ensuring that the price reduction is genuine.