The Tipping Point Into ‘Digital First' Retail

Enabling seamless omnichannel shopping - the integration of digital and physical customer touchpoints - remains the preferred strategy among global retailers as the behaviours of the pandemic persist and shopping habits are permanently changed.

Our recent research reveals that omni-shopping is now far and away the most common preference amongst UK fashion consumers, accounting for 73% of shoppers and 80% of overall market spend. Taking this a step further, developing an "omni-aware" economic model of store profitability allows retailers to account for incremental levers such as click and collect convenience, local fulfilment centres, temporary stock holding locations, etc. that traditional store P&Ls often disregard.