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ARTICLE · 18 SEPTEMBER 2023

Market Intelligence Thought Leadership Award Winner

The Rise Of Deepfakes: From Virtual Reality To Misinformation

In an era where the veracity of visual and audio evidence has historically been taken for granted, the rise of deepfakes presents a critical challenge.

United KingdomTechnology

In an era where the veracity of visual and audio evidence has historically been taken for granted, the rise of deepfakes presents a critical challenge. Here, we explore the impact of seemingly undetectable deepfakes on society, investigations, and disputes, examining how the prevailing trust in what people see or hear can be – and increasingly is – exploited.

Deepfakes: The emergence of synthetic media

Deepfakes are a type of synthetic media that use Artificial Intelligence (AI) to create realistic images, videos, or audio recordings that are not real. The term "deepfake" comes from the blending of "deep learning" and "fake" into the now infamous portmanteau.

Continued advancements in AI technology have ushered in a new era of deepfakes, where the creation of convincingly manipulated media has become increasingly accessible. With minimal technical expertise and just a basic understanding of the appropriate software, individuals can now generate deepfakes with

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