For most sports fans, the first full week in April will always
be synonymous with one of the most iconic annual sporting events -
The Masters. While golf, and perhaps the Masters tournament itself,
may be stereotyped as having ‘old-fashioned' traditions
at their core, this is definitely not the case in 2024. From a
closer look at the Masters and Augusta National in particular, we
see a great example of how a progressive attitude to technology
adoption has helped maintain and grow the status of the Masters as
one of the most iconic events in sport.
Augusta National's innovation journey
While not the first major adoption of technology for The Masters
tournament, creation of themasters.org by Augusta National in 1996
remains a major milestone (pardon the pun) in Augusta
National's technological and innovation journey. While by
today's standards having an accompanying website for any
business is a basic necessity, in 1996 this was a sign of Augusta
National's attitude
