New Crypto Advertising Guidance From The ASA

On Valentine's Day, while you were staring lovingly into the eyes of your loved one, your pet, and/or Young Wallander (just me?), the ASA published an updated guidance note on the thorny issue of crypto-related advertising... ...and you thought romance was dead?!

What does the guidance cover

The guidance covers the advertising and promotion of cryptocurrencies and other cryptoassets, including utility tokens and NFTs.

The ASA has been criticised for not distinguishing clearly between these different types of cryptoassets, so it's a relief to see they have acknowledged the differences, though it isn't always clear whether all of their rules or guidance apply to every kind of cryptoasset, including NFTs.