Over recent years, we have witnessed a flurry of technological
innovations being introduced in professional football in an attempt
to gain advantages both on the pitch (i.e., improve athletic
performance) and off the pitch (i.e., improving fan experiences),
with the ultimate aim of gaining an advantage over competitors.
This was clearly evidenced in 2020, when the UK was named the
most influential country in sports technology, finishing ahead of
the USA. In this article, our Technology lawyers consider some key
examples of how technology is being used in football and the
considerations to bear in mind when implementing and adopting such
technologies.
Using Technology To Heighten Performance
