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ARTICLE · 07 JULY 2022

Artificial Intelligence And The Art Of Noise Over Substance

This is the first in a series of articles, initially published in The Global Legal Post, on various technical themes in language which can be understood by those who prefer to use technology rather than immerse themselves in it.

United KingdomTechnology

This is the first in a series of articles, initially published in The Global Legal Post, on various technical themes in language which can be understood by those who prefer to use technology rather than immerse themselves in it. These are written by Paul Longhurst at 3Kites with Kemp IT Law contributing.

For our first topic, we are discussing Artificial Intelligence or AI. The reason for the slightly contentious title is that many firms make a great deal about their AI initiatives whereas in truth this is often a case of catching the attention of prospective clients by appearing to be investing heavily in this field when the reality is often little more than a pilot project - or 'innovation theatre' as it's unkindly, but sometimes accurately, called. Of course some firms have gone much further than this and invested heavily in real line-of-business solutions which seek to reduce the time taken to respond on matters or to lower costs where this can be done without

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