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ARTICLE · 05 SEPTEMBER 2025

AI Adoption Is Now More Important Than AI Innovation

AI innovation is an essential strategic vector for competing nations. Without it, AI would still languish in the "winter" of the 1970s and 1980s.

United KingdomTechnology

AI innovation is an essential strategic vector for competing nations. Without it, AI would still languish in the "winter" of the 1970s and 1980s.

However, history has shown that innovation is less than half the story, with adoption its often-neglected counterpart. This imbalance is true despite adoption having vast potential as a source of economic growth in its own right – even when the innovation may have originated elsewhere.

This lopsided focus is already evident in national AI strategies and needs urgent correction if the full potential of recent AI innovations is to be realised.

Innovation is a global two-horse race

Framed as an existential race to prosperity or doom, formidable AI innovation ecosystems have formed, comprising big tech, startups, investors, elite universities, media, consultancies, and government. These rarified networks have created their own AI celebrities who are now household names, some transcending even national boundaries to

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