Many organisations with which we work have a good understanding
of what is driving their need to innovate. Of course, most
are also very quick to explain why delivering on innovation is a
particularly hard task! Sometimes it feels that every
organisation believes that they face a uniquely hard set of
challenges.
It is not only those businesses setting out on the first steps
of their innovation journey that face barriers. Sometimes
organisations grow quickly and, in maturing, find that they seem to
have less room for innovation. However, when companies don't
have an entrepreneurial or innovative element, they start to slip
into a more passive mode, which can be dangerous.
Our feedback from working with a wide range of medium sized
businesses was that those organisations that have been focussing on
innovation for a long period of time tend to perceive entrenched
cultures and structural challenges as the primary drivers.
However many others focus on more tangible
