Pricing And Promotions In Consumer Products

A balanced approach to improving price and margin with customers and consumers

Consumer products companies need to deliver a "win/win/win" – the right products for the consumer/shopper, with a proposition that works for each customer, and which also delivers the growth and profitability expectations of the manufacturer. This requires a winning approach across all of the key revenue drivers – with pricing and promotions critical to the successful implementation of any changes.

What consumer products companies are saying:

• Intensive promotion and price discounting is squeezing margins across the industry.
• The sheer volume of in-store activity as everyone fights for revenue is challenging successful execution – further challenging the value and predictability of promotional investment