Innovation In Emerging Markets - 2007 Annual Survey, Part One

Foreword

Given the significant size and growing wealth of developing economies, it is hard to ignore the tremendous business potential these markets have to offer. While it’s not a new topic on the business agenda, emerging markets are fast becoming an integral part of nearly every CEO’s business strategy to drive sustainable profitable growth.

The perception of what precisely emerging markets represent has also changed. For a long time, manufacturers have viewed emerging markets as simply a means to lower global operating costs. While this remains true, the mindset is shifting dramatically. For manufacturers large and small, emerging markets are now gaining prominence in boardroom discussions as an avenue to grow the top line. What is also apparent is that manufacturers are seeing the increased capabilities in emerging markets to handle more sophisticated, high-value activities. This is rapidly changing the global competitive landscape.