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ARTICLE · 21 MARCH 2019

UK Regulator Focuses On GDPR Challenges Faced By The Adtech Industry

Cooley LLP
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On 6 March 2019, the UK data protection regulator, the Information Commissioner's Office convened an adtech fact-finding forum of industry stakeholders, aimed at developing its understanding of the adtech ecosystem ...

United KingdomPrivacy
Chris Coulter
Chris Coulter
Amy Collins
Amy Collins
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On 6 March 2019, the UK data protection regulator, the Information Commissioner's Office (ICO) convened an adtech fact-finding forum of industry stakeholders, aimed at developing its understanding of the adtech ecosystem (with a particular focus on programmatic advertising and real-time bidding) and exploring key themes raised by adtech from a data protection perspective.

It is clear that the structure of the adtech ecosystem and in particular the large number of intermediaries and service providers interspersed between advertisers and publishers gives rise to a number of compliance challenges in the context of the General Data Protection Regulation (2016/679) (GDPR) and somewhat inevitably, the ICO and other regulators have received a number of complaints alleging that organizations are in breach.

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