Businesses are required to obtain positive consent from visitors
to their websites to store or retrieve usage information from
users' computers or mobile devices using cookies.
What are cookies?
Cookies are small text files implanted by a website on the hard
disks of visitors to the site. Businesses use cookies for
collecting information about those visitors.
While cookies and the information they transmit may not be able
to identify a living individual on their own, they may well be able
to do so in combination with other information held by the
recipient of the transmitted information or a third party.
Are there any exceptions to the new rules?
There is only one exception to this new consent rule. The
business will not need to get consent for an activity that is
"strictly necessary" for a service requested by the user.
For example, a business would not need consent for a cookie which
the business uses to ensure that goods added to a customer's
basket were
