Log in or register
Share on LinkedInShare on LinkedIn

ARTICLE · 24 FEBRUARY 2020

Shook Lawyers Explain UK Google Privacy Decision

Shook, Hardy & Bacon LLP
Shook, Hardy & Bacon LLP
Contributor
Shook, Hardy & Bacon LLP

Shook, Hardy & Bacon LLP

The Firm Shook, Hardy & Bacon’s London group offers an elite, globally recognised product liability...

View firm profile
Explore more from Shook, Hardy & Bacon LLP

The authors detail the case's initial dismissal and the appeals court's reversal.

United KingdomPrivacy
Shook, Hardy & Bacon L.L.P.
Shook, Hardy & Bacon L.L.P.

Shook Partner Sarah Croft and Associates Kate Paine and Marisa Pearce have written a Financier Worldwide article on a Court of Appeal of England and Wales decision reviving data privacy claims against Google. The plaintiff in Lloyd v. Google alleged that Google bypassed default privacy settings to install cookies on users' phones without the users' knowledge or consent, allowing the company to gather "browser generated information" in violation of the U.K. Data Protection Act 1998 (DPA). The authors detail the case's initial dismissal and the appeals court's reversal.

"Though commonplace in the US, class action litigation has remained relatively rare in England and Wales," Paine, Pearce and Croft explain. However, privacy laws such as the DPA and the General Data Privacy Regulation (GDPR) have resulted in data breaches carrying serious consequences, changing the litigation landscape.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

View source

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

ICO Cookie Crackdown 2.0: The ICO’s New Storage And Access Technologies Guidance

The UK Information Commissioner's Office has finalized its guidance on storage and access technologies, expanding compliance requirements beyond traditional cookies to include tracking pixels, device fingerprinting, and web storage. Organizations must now navigate stricter consent standards and three new narrow exceptions introduced by the Data (Use and Access) Act 2025, while facing significantly increased enforcement penalties of up to £17.5 million or 4% of annual worldwide turnover.
United KingdomPrivacy
ZwillGen
ZwillGen
Article

European Commission Press Release: EU AI Act Transparency Enforcement Starts This Sunday! Do You Know Who Your Chatbots Are? We Break Down The Commission’s Guidelines On Transparency Below

The European Commission has announced that EU AI Act transparency rules take effect August 2, 2026, requiring chatbots to identify themselves, deepfakes to be labeled, and AI-generated content to be marked. Organizations must assess whether their AI systems trigger disclosure, labeling, or content-marking requirements, with limited exceptions and penalties reaching €15 million or 3% of global turnover for noncompliance.
GlobalPrivacy
Seyfarth Shaw LLP
Seyfarth Shaw LLP
Article

ICO Consults On Draft Guidance On Anonymisation And Pseudonymisation For Research

The Information Commissioner's Office has launched a consultation on draft guidance addressing anonymisation and pseudonymisation for research, archiving and statistical purposes. This guidance provides critical insight into how organisations should apply data minimisation principles in modern research practices, including AI development, trusted research environments, and synthetic data generation.
United KingdomPrivacy
Burges Salmon LLP
Burges Salmon LLP
Article

ICO Launches Consultation On Draft Guidance Regarding Anonymisation And Pseudonymisation For Research Purposes

The UK's Information Commissioner's Office has opened a public consultation on draft guidance addressing anonymisation and pseudonymisation techniques for processing personal data in research, archiving, and statistical contexts. The guidance explores critical distinctions between anonymous and pseudonymous data, outlines required safeguards under UK GDPR, and examines emerging technologies including synthetic data and privacy-enhancing tools.
United KingdomPrivacy
A&O Shearman
A&O Shearman
Article

DOJ Settlements Highlight Continued Customs And Trade Fraud Vigilance

The Department of Justice has secured major settlements totaling over $550 million against companies for customs fraud, signaling an aggressive enforcement posture on trade violations. These cases demonstrate that businesses of all sizes face significant civil and criminal liability for misrepresenting imported goods to evade tariffs and duties. Companies must now evaluate their supply chains and compliance programs to avoid becoming the next target of DOJ's Trade Fraud Task Force.
United StatesCriminal Law
Shook, Hardy & Bacon LLP
Shook, Hardy & Bacon LLP